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SMALL SUBTITLE – TRANSDUCER CONDENSED ITALIC – 23pt – PINK – ONE LINE ONLY

STOKESHIP
BRAND: IDENTITY TYPE COLORS PATTERNS GRAPHICS

LARGE SUBTIBLE –  TRANSDUCER CONDENSED – BOLD – 40px – WHITE & PINK – ONE TO TWO LINES

Standard paragraph text – Space Grotesque – 20px – White or black – 2 to 10 lines – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate…

SMALL SUBTITLE – TRANSDUCER CONDENSED – 23px – WHITE WITH PINK ACCENTS. – ONE TO THREE LINES – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud…

Small paragraph text – Space Grotesque – 14px – White or black with pink accents – one to three lines – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea…

SMALL SUBTITLE - TRANSDUCER CONDENSED ITALIC - 23 PT - PINK BUTTON - WHITE TEXT
Stoke Logo - F6 - TIGHT_11
Stoke Logo - F6 - TIGHT_10

TYPOGRAPHY

TRANSDUCER – Black Extended & BOLD CONDENSED ITALIC

“Turntables, CD players, tube amplifiers, Gemini rockets, CRT screens, helical scan videotape. There was a time when technology wasn’t nearly as seamless as purports to be today. Things were big. They had a noticeable presence and left an impression. Vacuum tubes glowed, turntables popped, videotape distorted. Everything had a learning curve and required a manual. Interfaces were an array of labeled dials and switches. It’s from that history that Transducer took its cues.

“It’s no shock that the result is a squarish sans serif typeface—a style that is ubiquitious with electronics. What Transducer seeks to do is add some humanity; to capture the feelings of the old equipment—the hums and the distortion of a hand-soldered circuit board.

“Some of the quirks typically associated with this style have been changed to aid legibility. The traditional modernist approach of attempting to make every letter as similar as possible to every other letter has been lessened here. A high x-height helps make it easier to read at a glance—a necessity when designing for interfaces and diagrams. It also comes in a large array of weights and widths.

“In its attempt to be more humanist and incorporate the pops and hums of analog equipment, also eschews perfectly straight vertical lines. The vertical strokes feature a nearly imperceptible tapering towards the middle—a nod back to imperfections found in and on the equipment which inspired the typeface. Finding the balance here was critical to the whole typeface; too much taper and it would lose its mechanical roots, too little and it would feel too sterile. This gives a slight warmth to the typeface, something lacking from most of its brethren.”

And something so necessary to embody the Stokeship brand.

Space Grotesk

“Space Grotesk is a proportional sans-serif typeface variant based on Colophon Foundry’s fixed-width Space Mono family (2016). Originally designed by Florian Karsten in 2018, Space Grotesk retains the monospace’s idiosyncratic details while optimizing for improved readability at non-display sizes.”

COLOR

BLACK.

Authoritative. Sleek. Grit. Moody. Extreme. Strength. Sophistication. Rebellious.

Black sets the tone for Stokeship – we’re not your average “corporate” brand. We’re the “outlaw brand” that’s not afraid to call out the bulls*** around us. We fit best with clients who share our same rebel energy in their blood.

WHITE.

Blank canvas. Tabula rasa. Opportunity. Neutrality. Modernity. Simple. Clean.

If black sets our tone, white embodies the tabula rasa we present for our clients. When you work with us, we work tirelessly to embody your brand – not ours. We start with a blank slate so you get the right look/feel for you.

ELECTRIC PINK (AND GREEN).

Bright. Energetic. Loud. Extreme.

If black sets our tone, and white embodies your tabula rasa – then pink represents our energy. We don’t work with boring brands. And our electric neons highlight that energy in glorious fashion. We’re bright and full of vigor. LFG!

MADE BY STOKE
©2023 Stokeship
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