GIFs are all the rage these days. Once you start using them like a pro, you’ll unlock visibility in the comments and can drastically increase your brand reach and influence.
In this article, we’ll show you the why and the how behind GIF creation and implementation.
Ready? Let’s get to it!
The comment section is a great place to insert a little brand personality.
Especially on LinkedIn, the comment section is a RAD place to add your insight, perspective, or experience.
But don’t bother if all you’ve got is “great post.”
I started treating the comment section as a place to create micro content and get seen by a new audience.
And guess what? 🤔
Once I started using GIFs, my comment content really started standing out.
One of the most common responses to a GIF comment, “How did you do that??”
Before we get deep into the “how to” stuff, let’s talk about the why.
Why make and create GIFs?
When you’re in the comments, it is easy to get lost in a sea of text.
Adding an image down there is the first step to getting more 👀.
So if a picture is worth a thousand words, a GIF must be worth at least a billion.
Movement attracts the eye. We’ll skip the evolutionary science here, but trust me – it is for real.
So if you can get yourself down there, doing a little song and dance – people are going to see you.
And after they see you, they’ll pay attention to what you have to say.
And once they start paying attention, they’ll start to like and trust you.
Voila. You’re winning LinkedIn. 🎉
I made a seriously cool video about this whole process. 🎥
So if you’d rather have a little fun that read all the boring steps below, just click the video and let me SHOW you how this is done.
Let’s face it. It is 2022. If you don’t know how to record a selfie video, you should probably just stop reading this email. 🤣
I don’t care if you use your iPhone, your Andriod phone (people still use those, right), your fancy Sony FX3, or your 1990s camcorder.
The goal here, is to get a video of you recorded and onto your computer or phone.
This tutorial is for the desktop version, but the giphy app works just as well.
For this step, we’re using giphy.com to upload and edit our GIF (the mobile app works too).
Essentially, you upload the video, trip the start/stop, add text/stickers, and save it.
I recommend creating a Giphy account here, as it’ll help you get back to all those cool GIFs you’ve made.
I also like to download all my GIFs into a folder (or an album on my iphone) so I have quick and easy access to my reaction library.
After you add your GIF, leave your comment! Just make sure it is good and valuable.
You don’t want to be known as the “great post” guy/gal on LinkedIn.
Unless you do… But please don’t.
The mix between valuable comments and eye-catching GIF action is brand magic.
I created a TON of “reaction GIFs” that can go with just about any comment response. This library makes it super easy for me to quickly add a GIF to my comments!
That’s all I’ve got for you today!
Maybe I’ll get the next “weekly” newsletter out sometime next year.
I hope you’ll start standing out with GIFs sooner than later.
And when you do, feel free to tag me!
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