American Sniper Ammunition

American Sniper Ammunition is a premium manufacturer of pistol and rifle ammunition in the United States. Leveraging manufacturing partners and owned factories, ASA is able to produce millions of rounds per month for both their in-house American Sniper brand and strategic white-label brands.

Brand Identity Content Logo Photography Video Website Design

Project: Full Brand Launch

Goal

When the team at American Sniper Ammunition first started out, they had a choice. The could import ammunition from key partners overseas and become a "middle man." Or they could import ammunition under their own brand and work to build brand equity on the ammo shelves. They chose right. And they'd need a logo, website, and photography to do it.

Outcome

Initially, ASA was importing ammunition from overseas. It was good, but the team wanted to become a manufacturer instead of an importer. Under the new brand label, American Sniper Ammunition acquired ammunition factories in the US and became a legit US manufacturer, producing millions of rounds a month. That's the power of brand.