Caprock Rifle Club

Caprock Rifle Club West Texas' premiere precision rifle training facility, offering a full-range of PRS style shooting positions, elevated firing platform for target engagements from 300-2500 yards, special events, and exclusive membership access.

Logo

Project: Logo Design

Goal

Clayton Smith of West Texas Ordnance contacted us about a new precision rifle range out he was building. Like any new venture, he needed a new kick-ass logo to communicate the brand's values to shooters in the area. And we were stoked to help him out. I needed to be clean, simple, iconic, and tie-in to the existing identity of West Texas Ordnance.

Outcome

Utilizing a similar typeface for the wordmark, and crafting a corresponding custom lettermark, Clayton was stoked about the new brand. And hot dang does it look awesome plastered all over the shooting range!